Mallbytes · AI revenue optimization
Mallbytes .
AI for malls. Mallbytes ingests footfall, POS, lease and market data every month and turns it into self-improving value models for every floor, zone and tenant, so teams move from intuition to evidence.
Rent optimizationTenant-mix simulationFootfall analyticsScreen media
Revenue-optimized models
How AI builds better ROI
for every square foot.
Existing AI/ML models (computer vision, hybrid hedonic + gradient-boosting pricing and digital-twin simulation) power one live management dashboard.
Dashboard screens are illustrative.
Results after deployment
<9%Vacancy, down from 24%
−59.6%Leasing cycle time (5.2 → 2.1 months)
+18%Rent premium vs. static rent roll
+25%Ground-floor rent uplift from proven capture rates
Figures from ELMNTX Mallbytes material. Results depend on the asset, data quality and market.
How it works
From raw data to a self-improving value model.
01
Ingest
Monthly batch and real-time streams pull footfall (video, 3D and Wi-Fi), POS sales, lease contracts and market comps into one pipeline.
02
Structure
A vector database indexes comparable properties; a feature store serves live capture-rate and dwell-time metrics.
03
Model
The AI/ML core (XGBoost, Random Forest, hedonic regression, computer vision and digital twin) turns raw data into pricing and valuation predictions.
04
Decide
One unified dashboard gives Asset Managers and Leasing Teams the same model output: rent recommendations and tenant-mix simulations.
05
Retrain
Actual leased rents and real sales feed back monthly, so the value model keeps improving itself automatically.
Falcon · Mall analytics
Know how every zone performs, as it happens.
Falcon edge AI turns your existing CCTV into a live census of your mall: footfall, dwell, density and incidents, anonymised and processed on site.
Footfall & people counting
Accurate real-time counts across entrances, corridors and zones.
Edge AI processing
Inference runs on-device with sub-second response, no cloud dependency and full data privacy.
Intelligent VMS integration
Works with your existing cameras and VMS. No rip-and-replace.
Crowd behaviour analytics
Density heatmaps, dwell time, flow direction and congestion alerts.
Incident monitoring
Automated detection of falls, loitering, breaches and safety events.
PPE & safety compliance monitoring
People counting & density mapping
Vehicle recognition & parking management
Crowd, perimeter & intrusion detection
Footfall & people counting
Falcon counts every entry and exit in real time — by zone, by hour and by day — turning raw camera feeds into a live census of your space.
Incidents, edge AI & VMS
On-device inference detects falls, loitering, breaches and crowd-safety events the instant they happen, with no cloud round-trip, and plugs into your existing VMS.
- Staffing: deploy people where and when footfall data says they’re needed.
- Safety: catch capacity and incident risk before it escalates.
- Conversion: turn passer-by traffic into engaged, measurable visits.
Platform at a glance
Built for single sites and whole portfolios.
- Deployment
- On-prem edge appliance + cloud/VMS console
- Camera compatibility
- ONVIF-compliant, multi-brand, existing CCTV
- Core detections
- Footfall, dwell, queue, density, incidents
- Demographics
- Age band & gender, anonymised & aggregated
- Alerting
- Real-time push, SMS/email, control-room feed
- Reporting
- Power BI-ready, API & scheduled exports
- Scale
- Single site to multi-site portfolio roll-up
FalconLYT · Screen media intelligence
Turn every screen in your mall into a verified, revenue-ready media channel.
- Sell impressions, not estimatesVerified viewer counts replace guesswork, so operators can charge premium CPMs with confidence.
- Prove every campaignAdvertisers get dwell time, attention scores and demographics tied to their exact ad plays.
- Optimize on the flyLive audience data feeds straight back into your CMS to serve the right creative to the right crowd, in the moment.
- Protect privacy by designNo faces or footage are stored, just anonymized metadata. GDPR, CCPA and POPIA-ready.
- Deploy on what you already ownRuns on the ONVIF cameras and screens you already have installed. No rip-and-replace, no downtime.
How FalconLYT works
01
Your screens
Video walls and digital signage already in your mall.
02
Edge AI unit
On-site camera and processor run computer-vision inference locally.
03
FalconLYT dashboard
Impressions, dwell time, attention and demographics.
04
ROI & attribution
Footfall correlation, incrementality, CPM and ROAS.
Why ELMNTX
Delivery you can count on.
Senior-only teams
Zero sub-contracting, with 120+ SAP-certified experts across the region.
Proof points at scale
COP28, Expo 2020 Dubai and FIFA World Cup Qatar 2022.
On time
A 94% on-time delivery record across enterprise digital transformation engagements.
Resources
Take the details with you.
See Mallbytes in action
Book a 30-minute executive demo.
reachus@elmntx.com · +971 58 569 8977
YOUR INDUSTRY JOURNEY
Connect the capabilities to your priorities.
Your next chapter. Connected from the start.
